Privacy Policy Limited ("") is committed to protecting your privacy. This Policy applies to visitors of the website at, (the "Website"). References in this Policy to "" also apply to its sister channels on this Website, including: Commercial Trader, Bikes, Trucks, Plant, Vans, Farm, Motorhomes, Caravans and Prestige Cars "Top Marques". This Policy sets out the basis on which any personal data that collects from you or that you provide to, will be processed by Please read the following information carefully to understand's views and practices regarding your personal data and how will treat it. For the purpose of the Data Protection Act 1998, the data controller is Limited, a company registered in England and Wales under company registration number 03909628 and whose registered office address is at Limited, 4th Floor, 1 Tony Wilson Place, Manchester, M15 4FN. All details supplied to with your online advertisement will be safeguarded both by this Policy and also by the Data Protection Act 1998. Amendments and updates to this Policy may be made from time to time. Any revisions will be posted on this page so you will always be aware of what information we collect. Please review this page regularly so that you are aware of any changes.

Information collected and what it is used for: may collect the following information about you:

We use certain features to protect the privacy of our customers when they are communicating via phone or email. We recommend that all customers placing an advert select Contact Number Protection at the point of entering their phone number. Contact Number Protection enables you to keep your telephone number private by providing you with a substitute telephone number to use in your advert. Contact Number Protection automatically applies unless you opt out at the time you place your advert. Please be aware that if you opt out, your personal telephone number will be visible within your advert. We supply a customer to customer e mail solution that allows people who are viewing your advert to contact you through a link on your advert without seeing your email address. We use this to strip out any potentially harmful or spurious links that may expose you to fraudulent activity. This email solution is not optional. You will also be required to supply payment details and the vehicle registration number of the vehicle you wish to sell. Payment Card information is collected over a secure connection and all payment transactions will be encrypted. Payment Card information is used solely for the purpose of processing payment for your advert. retains no record of Payment Card details. Where advertising packages include additional benefits to be provided by third parties, we may pass your details on to these third parties to enable them to provide those benefits, provided that you have selected to opt in to receive information from third parties.

Information we request from you if you place an advert on the Website

If you place an advert on the Website, we will need to collect your email address to send you communications about how to access and manage your account (available within the "My" section of the Website). You can access this area at any time in order to update your details or change your options regarding marketing communications from and/ or selected third parties. will only use your information for marketing purposes where you have agreed to this.

We collect information in order:

Vehicle Registration Numbers are required in order to place an advert on the Website. If you have opted in for 3rd party marketing then your vehicle registration number may be used to supply relevant offers and services including, without limitation, insurance quotations, vehicle history and credit checks, vehicle valuations and such other services as are developed by from time to time. As part of the provision of these services, the third party authorised partner may need to disclose the Vehicle Registration Number to another third party for example, without limitation, an insurer, insurance panel or credit reference agency. will not disclose the Vehicle Registration Number to any person carrying out vehicle searches on the Website , however, the Vehicle Registration Number may be displayed in photographs if customers have not removed them Information you provide when requesting or using services on the Website If you would like to book a test drive of a new car or new bike or to request a quote or brochure, we will require you to supply your name, e-mail address, postal address and telephone number. Your contact details are collected to enable us to pass your details onto third parties who will contact you directly. If you use the chat service to communicate with Dealers ("Chat Service"), you may disclose personal information in the course of using the service. All conversations and email exchanges are recorded. Any personal information that you disclose during a live chat or via an online form will be accessible to and processed by the third party supplier of the Chat Service and to the dealer with whom you communicate as well as being made available to

Information we collect if you use our Mobile Applications

If you choose to download or use our Mobile Applications, or access one of our mobile optimised sites, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location based services, such as advertising, search results, and other personalised content. Most mobile devices allow you to control or disable location services in the device's setting's menu. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or the manufacture of your particular device By submitting personal information to us, you are deemed to have agreed to the terms set out above regarding the use of your personal information. may also contact you for research purposes.

Where we store your personal data will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. All information (except Payment Card information) you provide to is stored on's secure servers. Once has received your information, will use strict procedures and security features to try to prevent unauthorised access.

Disclosure of your information

We may disclose your personal information to third parties as follows:

Marketing communications

When you register with our Website, we ask you whether you would like to receive our communications detailing offers, news and services from and/ or information from third party companies via email and/or via post that we feel may be of interest to you. In order to receive these communications, you will need to opt in during registration. On occasions runs promotions in which personal information is collected. We will always ask you if you agree to this and advise you if this information may be shared with a third party. You will always be asked to provide your consent to this use by opting in. To stop receiving's promotional offers and alerts, please click the link found at the bottom of each email or update your account preferences.

Access to personal information

You have the right to access all personal information supplied to and rectify any inaccuracies on the information held. Further enquiries should be made to


The Website uses cookies to distinguish you from other users. This helps to provide you with a good experience when you browse the Website and also allows to improve the Website.

What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. At we use cookies to keep track of the options you have selected on the website and to remember you when you return to our site. To get the best experience, you need to have cookies enabled. If you don't wish to enable cookies, you will still be able to use the site but you may not be able to use some of the essential features we offer such as placing an advert so we recommend you keep them enabled. Cookies don't harm your computer. Like other online companies, we use cookies to provide you with more relevant and useful information. We don't store personally identifiable information such as credit card details in cookies we create, but we do use information gathered from cookies to help improve your experience of the site.

Cookies policy

To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalised features of this website by using them. If your computer is configured to accept cookies we will be able to provide time saving functionality such as: The ability to pre-fill the search form with your postcode, thus preventing the need to re-input it each time you want to perform a search. The ability to login to your AutoTrader account and place adverts on the site. However, if you'd prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.


By using the Website, you consent to the collection and use of this information by and to this Privacy Policy.


Questions, comments and requests regarding this Policy are welcomed and should be addressed to

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